SO/ Phu Quoc Ruby Beach

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SO/ Phu Quoc Ruby Beach will introduce Ennismore's fashion-rooted SO/ lifestyle brand to Vietnam for the first time, as part of Accor and Sun Group's major development on Phu Quoc Island. The vibrant beachfront resort is set to offer around 300 rooms and suites with bold, design-led interiors. Guests can expect buzzy restaurants and bars, a signature pool scene, spa and wellness facilities, and stylish event spaces. Its Ruby Beach setting positions it as a playful, high-energy addition to Phu Quoc's growing luxury and lifestyle hotel landscape. Additional info: On July 10, 2026, Accor, a global hospitality leader, and Sun Group, one of Vietnam's leading real estate and tourism developers, have strengthened their long-standing partnership with the signing of a strategic portfolio deal that will see the development of more than 5,300 keys in the next five years. The signing includes the
SO/ Phu Quoc Ruby Beach of 300 keys Source: https://press.accor.com/accor-and-sun-group-strengthen-strategic-partnership-to-shape-landmark-hospitality-experiences-across-vietnam/