About PillowBox
A curated guide to noteworthy hotel openings across Asia-Pacific — premium and 4-star and up.
Ever wondered what brands are opening where across Asia-Pacific, and want to see them all in one place? PillowBox is a curated visual overview of noteworthy hotel openings — premium and 4-star and up — across APAC from 2025 onwards.
This isn't a complete list. What it is is a useful snapshot of what's happening across the region, country by country and brand by brand — for the first time in one place.
321+
Hotel openings
4★ +
Premium only
Quarterly
Updates
Coverage
- ✓Thailand, Southeast Asia, and key APAC markets
- ✓Browse by country or by brand
- –Does not include China or India
- –Not a complete list — a good overview of the market
Thailand is the most populated market. New countries and hotel openings are added day by day.
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Know of a property we're missing? Submit a listing or send us a note with properties that should be here. It only takes a minute — we'll review and add them.